My Name Is Heidi… And I Have A Confession

 Twofold is your Full-Service Marketing Company


Confessions of a Marketing Professional

Business Growth through unconventional methods.


marketing confessions


Getting to look behind the scenes into a company can be interesting and enlightening. Today, I am going to let you have a peek behind the curtain and divulge something that you might find surprising.

Jessica and I were both Marketing Directors for many years before we opened Twofold Marketing. We have more than 30 years of experience between the two of us, so would it be safe to say that we know a little bit about business marketing?  Absolutely.

We are skilled in everything from branding, community marketing, digital marketing, graphic design, content writing, etc. and we offer that to all of our clients- big or small. The thing that makes us different from other marketing companies is that most offer disjointed marketing services. Company A does your website, Company B does your social media. This leads to a muddy message and branding.

Twofold doesn’t operate that way.  When we work with a client, we craft an effective and extensive plan that encompasses all areas of marketing- digital, community, SEO, PPC, and branding. We know from experience that a business must implement a fully developed and comprehensive marketing approach to get incredible results.

We also offer business coaching and development to our clients. That can apply to anything from a financial audit on allocating money wisely, to advising a Dentist on the best pay structure for their new Associate.  We passionately believe in entrepreneurship and want to equip the small companies with tools that are typically only available for the big guys.

 “We passionately believe in entrepreneurship…”

So, you are probably wondering about the promised confession. Ready for me to spill the tea? Ok, here goes.

Twofold Marketing has an appointment with a marketing company, and we are the clientIsn’t that the craziest thing that you have ever heard?

You might be thinking “You are a MARKETING COMPANY for heaven’s sake!  Can you not handle your own marketing?!” Of course we can, but we are taking our own advice. 

We frequently advise our clients of the following recommendations:

  • Pay Professionals for Professional Results

  • Delegate

  • Hire an objective third party for feedback on your branding, message, and marketing

Twofold Marketing is fortunate to have a full client roster, and our core value is to deliver more than we promise to each of them. It is what we are known for, and what drives us every day. However, our business must be cultivated as well, which is a balancing act that many business owners can relate to. Recently, we had an “A-ha!” moment. We need to do what we tell our clients to do- hire a marketing professional! This allows us to offer the highest level of service to our clients, and develop our business without sacrificing quality.

 Tip: Practice the spirit of reciprocity. Give more than you get.

So, there’s my confession and I have no shame. Just because you are great at something does not mean that only you can do it. There are only a certain number of hours in each day, so you must make them count.

Look at your to-do list with a fresh perspective. What can you delegate or pass along? What process can you change to double your growth? Make changes that allow you to fully immerse yourself into the things that are crucial in your business, without letting the other areas suffer. This is how a business grows, and it’s the smart thing to do.

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See What Real Business Owners are Saying About Twofold

17:24 14 Jun 23
Twofold created a beautiful website for my business. It has definitely brought in more customers.
Armand JArmand J
17:59 30 May 23
I wish there was room for more stars on here or a way to unlock a secret Google review power for the most deserving of companies. Twofold deserves more than 5! I have an immigration law firm in Houston, Texas. I couldn't recommend Twofold Marketing more than I possibly could. Jessica and Heidi are so fantastic to work with and when you meet with them you feel an instant connection - they truly care about you and your business and are passionate about what they do. I know I can rely on Twofold Marketing to deliver the results I want in a timely and cost-effective manner. They treat you like family and they don't try to upsell you on services that you may not need. Add to this their knowledge in the field of marketing, especially their SEO and Google AdWords experience, and you're left with a team that not only has your best interests at heart but gets the job done. We have accomplished some great things with my AdWords campaign and I couldn't be happier. In all honesty, whether you are looking to switch from a marketing company or interviewing a new one, Twofold is who you need to contact. I look forward to working with them for a long time in the future. Thank you Jessica and Heidi for everything you do for us!
Nilisha WinsteadNilisha Winstead
13:35 06 May 22
Twofold marketing has been a game changer for our company. We have been so appreciative of all their help and support. They really take the time to ensure everything we need is done and that we understand all of it. Without twofold our company would not have expanded and continue to grow the way it is. Thank you twofold marketing!!
Michael KinnerMichael Kinner
19:21 23 Sep 21
These folks here at Twofold Marketing are outstanding! They redesigned a previous business logo that cost twice as much and I couldn't be happier! Highly attentive with excellent communication and great enthusiasm toward my new business. I'm one of those that's hard to please (just ask my wife) and a stickler for good service and this team really impressed me. Thank you very much and I can't wait to use more of your services!
Donna ClarkDonna Clark
18:25 18 Dec 19
I recognized my marketing needed help. The website was not performing well, and I had no clue what to do. A friend recommended Heidi and Jennifer to us.They took the time to listen to our concerns, then develop a marketing plan within our budget constraints. We have been well pleased with the results. They have fresh ideas and understand what it is like to operate a small business.We are already seeing a boost in visits and hits on our website. We look forward to a continued relationship with Twofold. If you need assistance with your marketing, you will not be disappointed with Twofold Marketing.

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