My Name Is Heidi… And I Have A Confession
Confessions of a Marketing Professional
Business Growth through unconventional methods.
Getting to look behind the scenes into a company can be interesting and enlightening. Today, I am going to let you have a peek behind the curtain and divulge something that you might find surprising.
Jessica and I were both Marketing Directors for many years before we opened Twofold Marketing. We have more than 30 years of experience between the two of us, so would it be safe to say that we know a little bit about business marketing? Absolutely.
We are skilled in everything from branding, community marketing, digital marketing, graphic design, content writing, etc. and we offer that to all of our clients- big or small. The thing that makes us different from other marketing companies is that most offer disjointed marketing services. Company A does your website, Company B does your social media. This leads to a muddy message and branding.
Twofold doesn’t operate that way. When we work with a client, we craft an effective and extensive plan that encompasses all areas of marketing- digital, community, SEO, PPC, and branding. We know from experience that a business must implement a fully developed and comprehensive marketing approach to get incredible results.
We also offer business coaching and development to our clients. That can apply to anything from a financial audit on allocating money wisely, to advising a Dentist on the best pay structure for their new Associate. We passionately believe in entrepreneurship and want to equip the small companies with tools that are typically only available for the big guys.
“We passionately believe in entrepreneurship…”
So, you are probably wondering about the promised confession. Ready for me to spill the tea? Ok, here goes.
Twofold Marketing has an appointment with a marketing company, and we are the client. Isn’t that the craziest thing that you have ever heard?!
You might be thinking “You are a MARKETING COMPANY for heaven’s sake! Can you not handle your own marketing?!” Of course we can, but we are taking our own advice.
We frequently advise our clients of the following recommendations:
Pay Professionals for Professional Results
Hire an objective third party for feedback on your branding, message, and marketing
Twofold Marketing is fortunate to have a full client roster, and our core value is to deliver more than we promise to each of them. It is what we are known for, and what drives us every day. However, our business must be cultivated as well, which is a balancing act that many business owners can relate to. Recently, we had an “A-ha!” moment. We need to do what we tell our clients to do- hire a marketing professional! This allows us to offer the highest level of service to our clients, and develop our business without sacrificing quality.
Tip: Practice the spirit of reciprocity. Give more than you get.
So, there’s my confession and I have no shame. Just because you are great at something does not mean that only you can do it. There are only a certain number of hours in each day, so you must make them count.
Look at your to-do list with a fresh perspective. What can you delegate or pass along? What process can you change to double your growth? Make changes that allow you to fully immerse yourself into the things that are crucial in your business, without letting the other areas suffer. This is how a business grows, and it’s the smart thing to do.