PPC & Google Ads for Lawyers

There are over 1 trillion Google searches every year. With 3.5 billion of those searches happening daily, Google is a great platform to advertise your law firm. Pay-per-click advertising is an effective form of marketing that will help law firms find new clients.

PPC advertising, or Google Ads, uses targeted keywords and creative campaigns to capture qualified leads for lawyers. At Twofold Marketing, we have years of expertise in aiding law firms with their digital marketing needs.

Ready to get started with Google Ads? Contact Twofold Marketing today to learn more about how we can assist. If not, read more about the advantages of Google advertising for law firms below.

What Are Pay-Per-Click Ads?

PPC ads are a form of digital advertising. With a PPC ad, the business pays for each click they receive. This allows businesses to pay for targeted visits to landing pages, websites, and mobile apps. When created correctly, PPC ads can be extremely valuable for lawyers by generating qualified leads.

How Does Twofold Marketing Use Google Ads for Lawyers to Help Grow Their Businesses?

Twofold Marketing is a top marketing agency well-versed in Google Ads. We use a personalized approach to customize campaigns for each law office to generate maximum results. There are several types of Google Ads we create for attorneys, which we’ve detailed below:

Search Ads

A search ad shows up when someone searches a specific keyword or phrase on Google. When a company creates a PPC ad, if their ad beats other ads for the keyword or phrase, it will show at the top of the Google results page. This is because the ad best matches the user’s search intent. Google Ads helps businesses connect with potential customers.

Do you think search ads would be beneficial for your law firm? Contact Twofold Marketing today to discuss how our expertise has aided other lawyers.

Display Ads

Display ads are shown on partner websites. When you create a display ad, your campaign will appear on the partner’s websites, apps, or other digital platforms. Many types of businesses become partners through AdSense. Display ads are shown on the most relevant partner websites.

Display ads can be complicated if you’re new to them, but you can skip the learning curve and hire an experienced marketing agency to help! Twofold Marketing has the knowledge lawyers need to design compelling display ads that generate results.

Video Ads

Have you ever seen an ad on YouTube while watching a video? This is a video ad through Google! Businesses write copy and provide images to Google. They are automatically sorted into various formats and shown before, during, and after videos. When creating a video ad, the ultimate goal is to get a download, pre-registration, or engage audiences.

Video ads should be engaging and capture the viewer’s attention. Twofold Marketing has extensive experience in video advertising and can help create ads that produce results. Contact us to learn more!

Advantages of Advertising for Lawyers:

There are numerous advantages of advertising your law firm with Google Ads. Twofold Marketing has helped many law offices improve their visibility and reach audiences with effective Google Ads. Below, we’ve highlighted the advantages of this type of marketing for lawyers:

Innovative Approach

Twofold Marketing uses an innovative approach for each law firm to get unique results. We assess your business goals and identify the most popular keywords to create a strong campaign. We don’t believe in using the same strategy for each client, so you can rest assured we’ll ensure your Google Ads work best for your business.

We constantly assess the performance and revise as needed to keep your ads generating leads. If you want to work with a marketing agency that puts your needs first, contact Twofold Marketing today!

Quality Leads

Google Ads allow lawyers to target audiences which leads to high-quality, qualified leads. Qualified leads mean more customers that are easy conversions. Twofold Marketing can help your law firm create an engaging campaign that generates qualified leads.

Cost-Effective Marketing

When working with a marketing agency, you bypass the learning curve and trial and error. Hiring an agency is a cost-effective marketing move that will generate results faster and for less money than a trial-and-error process. If you are ready to transform your law firm’s marketing efforts, call Twofold Marketing to get started!

Measurable Results

PPC ad dashboards have detailed analytical reports. This allows us to constantly revise and update campaigns to continue to achieve results. At Twofold Marketing, we track campaign results closely and revise copy and images to maximize results for our law clients. Our expertise in the industry combined with our Google Ad knowledge generates lasting results.

FAQs About Using Google Ads for Law Firms:

Many lawyers have common questions about PPC ads and the legal industry. We’ve compiled and answered them below:

Does PPC Advertising Work for Any Industry?

Yes, if you know how to create effective Google Ads. The learning curve is steep for non-marketers and many people waste time and money trying to figure out Google Ads. You can bypass the learning curve by hiring a marketing agency well-versed in law firm advertising and PPC ads, like Twofold Marketing.

How Much Does Google Ads for Lawyers Cost?

Many factors go into determining the price of Google Ads. The keywords used and the level of competition for those keywords are important determinants of how much each click will cost. To ensure you don’t spend more than you need, we strongly encourage you to work with an experienced marketing agency, like Twofold Marketing.

Is It Hard to Learn PPC Ads for Lawyers?

It can be if you don’t have marketing knowledge or experience. Google assesses many factors to calculate the pay-per-click. So, having a solid strategy and the appropriate keywords is essential to not spend too much money on ads that don’t work.

If you are ready to get started and want to hire an expert, Twofold Marketing can help! We are well-versed in PPC ads and the legal industry.

What Is the Best Form of Advertising for Attorneys?

Digital advertising is the most effective way to reach qualified leads and new clients for a law firm. Google Ads are a form of digital advertising, along with social media advertising, search engines (Google!), websites, and mobile apps.

Twofold Marketing will assess your law office goals. Then we will create a customized approach utilizing digital marketing components to drive measurable results. Call us today to get started!

What Is the Primary Benefit of Using PPC Advertising for a Law Firm?

Google Ads are a great way for lawyers to boost visibility for their firm and target specific audiences. Effective Google Ads can drive qualified leads that transform into paying clients. An accurately created Google Ad can also show your law firm when people search for firms in the area, helping get more traffic to your website.

If you want to learn more about how PPC advertising can help your law firm, call Twofold Marketing today to get started.

Why Twofold Marketing for Google Ads for Attorneys?

Twofold Marketing is owned and operated by two expert marketers with 20+ years of experience in helping law firms, electricians, security companies, and more with their marketing needs. As digital marketing geniuses, the team at Twofold Marketing leverages innovative approaches to drive measurable results for our clients. Read more about the benefits of hiring us below:

Google Ad Experts

The team at Twofold Marketing are Google Ad experts with years of knowledge and success. By combining various strategies, we maximize the efforts of PPC ads for lawyers. A few of our strategies include:

• Conducting thorough keyword research to highlight the most effective keywords for the legal industry.
• Creating compelling, engaging ads that capture the audience's attention and generate new client leads for your law office.
• Optimizing landing pages to ensure seamless experiences for potential clients.
• Monitoring and adjusting your campaign to keep ads working accurately.

If you’re ready to maximize your law office’s marketing efforts and increase qualified leads, Twofold Marketing would love to help!

Experienced Marketing Team

The team at Twofold Marketing has years of experience in helping lawyers with their Google Ad needs. With our unique strategies and creative approaches, we deliver lasting results that help grow business and revenue.

Customized Strategy With Metrics

Each account gets a customized approach to its Google Ad strategy. We assess your specific law office needs and design a tailored approach to reach your business’s goals. A one-size-fits-all approach doesn’t work for lawyers. Our team collaborates closely with you to understand your needs and create a campaign that exceeds your expectations.

Get Started With Google Advertising for Lawyers With Twofold Marketing Today!

Are you ready to get started with pay-per-click ads? Do you want your law office to generate qualified leads cheaply? Twofold Marketing is here to help! Our team of experts works closely with you to create a unique strategy to achieve your goals. Contact us today to get started.

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