Maximize Your Return
At Twofold, our team works to build PPC campaigns that produce consistent, relevant new leads for our clients. Unlike many PPC management companies, we offer a full-service digital marketing team. To maximize your return, we use our extensive set of digital advertising capabilities:
- Content strategy
- Web design
- Web development
- Conversion rate optimization
- Graphic Design
- Keyword research
- Keyword intent optimization
Law Firm PPC Can Produce Powerful Results For Your Firm
Is your firm seeking new leads after a significant drug, medical, or consumer product recall? It could take months to acquire high organic search rankings. A Twofold Marketing pay-per-click (PPC) campaign can help law firms to produce immediate results. We have dramatically improved many law firm’s PPC numbers when we began managing their campaign through Google.
Rank #1 on Google
Is a Google Pay-Per-Click campaign right for my law firm?
One of the significant advantages of placing PPC ads on Google is that it allows for virtually instant 1st-page visibility in searches. An effectively managed PPC campaign may be the right choice for your law firm if you don’t have the time to wait for an organic SEO campaign. The SEO process takes time depending on many factors, including how competitive your market is, where your site is currently ranking, and the level of trust the search engines have with your website.
With Google’s change of eliminating the right-side ads and adding an advertisement up top, it makes more sense than ever to run a law firm PPC ad campaign. Studies show that the #1 paid position on Google receives more clicks than anything else on the first page of results, including Google locals and the #1 organic spot.
Make an Impression
Google search results are shortening. Google Ads and legal directories dominate the search engine results, driving organic listings lower on the results page. What does this mean for your site? It may already be pushed below related ads and large legal directories. An expert PPC campaign can list your website at the top of Google search results and produce more leads.
“I Tried Google Ads Before, and It Didn’t Work.”
Important changes to Google Ads in the past year have created new opportunities for law firms. If you have not run a campaign in the last few months, now is the time to try again. We also have a new process to help your ads improve conversions.
The Twofold Difference
Twofold can put a team of online marketing professionals at your firm’s disposal. They can execute a timely, cost-efficient, and highly effective PPC campaign that meets your firm’s goals.
Our team will focus on these critical areas:
Careful selection of keywords (search terms) is an essential part of paid search advertising. At Twofold, our team uses cutting-edge tools to administer careful keyword research and make sure that we tightly match your keywords to the particular types of legal cases you are seeking.
A clear message in your ad content
We understand the significance of the ad content. Your PPC website landing page and other ad copy must be relevant to your keywords, and it must also lead to conversions. It should:
- Be easy to navigate
- Communicate a clear, direct message
- Feature a way to contact your firm.
We can promote various ads and continuously test and refine the copy until we get it “just right.”
Reaching your target audience
Twofold takes a proactive approach to legal PPC advertising. We use data and study analytics to target the potential clients you want to view your ads.
Additionally, Twofold can analyze and monitor your competitors’ PPC campaigns’ performance and help you to stay ahead of the pack.
Carefully managing your bids and budget.
We intend to deliver the best cost-per-conversion rate as possible for your law firm. We start by determining the budget needed for your campaign. The budget should cover a number of clicks per day so that you will obtain valuable data. We can use that funding to make improvements to your bids as we move forward.
We will also keep you frequently updated about your PPC campaign’s performance by presenting your firm with extensive, easy-to-read reports.
Get Your Law Firm’s PPC Campaign Started Today
Contact Twofold today to discuss how we can help your law firm get qualified leads from a pay-per-click campaign. We will be glad to provide you with a free consultation so that you can understand the options available to you.
Frequently Asked Questions About Law Firm PPC
What is Pay-per-Click?
PPC is the advertising of your firm online, mainly on Google search results. We produce text ads to be shown when people search for your practice areas in particular locations. You only pay when someone clicks your advertisement, and you can control the spending by setting a monthly budget. We can set up an expert campaign that will lead to more business for your firm.
What is Remarketing?
Have you ever been followed around the internet by an advertisement from a website you recently visited? If so, you’ve experienced remarketing. Remarketing lets you display ads to people who have recently visited your website. As they browse online, your banner ad is shown on other sites they are viewing. The method keeps your law firm on their mind and just one click away. It’s cost-effective, and it works.
What is Phone Tracking?
For most campaigns, we can use phone tracking. By placing a code on your website, we can track which leads and calls are coming from your Google Ads. A phone tracking system enables us to see the value of a PPC campaign.
What are Other Advertising Opportunities?
We can create Facebook advertisements, Google Ads Call Only campaigns, Google My Business Graphics, and other social network campaigns. Ask us about a variety of different opportunities to expand your firm.
Is PPC For Lawyers Expensive?
When analyzing PPC costs, you should consider: how much is a new client worth to my law firm? If a regular client is worth $5,000 in fees, you can be very profitable. Typically, we see new leads anywhere from $50 to $250, depending on the practice area and competition rate.
Does Every New Lead Become a Client?
No, not every new lead turns into your client. Most law firms can convert 30% to 50% of their new leads into clients, and we have the experience and skills to help you train your team to improve this number. This means that if you receive leads for $50 each and obtained ten leads per month, your new client costs range from $250 to $350 per new lead (based on a closing rate of 30% to 50%).
How Much Do Law Firms Pay on PPC for a New Client?
While it varies, some law firms get new potential clients for less than $50. Very competitive practice areas can pay over $500 per new lead. It depends on how much competition you have, the quality of your ads, the match type of your keyword phrases, and your website’s quality. The better your website, advertisements, and keyword match – the lower your costs and the higher your quality score on Google.
What is the Cost-Per-Click for a Lawyer on Google?
For Google Ads, we see bidding from $1 per click to over $125 per click. $125 per click?! Yes, in very competitive areas, there are crazy bid amounts. That means you can spend $1,000 a day and only receive ten clicks – so that is over $30,000 a month. When spending that kind of money, it is crucial to make sure your landing pages and website are converting leads to clients.
Most commonly, we average anywhere from $5 – $25 per click. It depends on practice areas, location, and competitive rates. The larger the practice area, the larger the city, and the more competitive the market, the higher the bid amounts can get.
What Do Law Firms Typically Pay for PPC on Google Ads?
The average budget for law firm PPC is over $1,000 monthly. Many lawyers spend $1,000 – $3,000 per month on Google advertising.
Will a Google Ads Campaign Help?
Yes, a correctly set up Google Ads campaign can help your firm. You can make many mistakes, and there are particular scenarios where a Google Ads campaign doesn’t make sense. But it is almost always worth the monthly fee to gain new clients continually.
Smart Strategy Saves Money.
Don’t rely on Google’s suggestions to set up a campaign. Why? Google likes to make money, and you will risk blowing your budget on keyword phrases. We can help save your firm thousands by identifying unnecessary phrases and words. Even if you are not spending at that level, we help lower your budget and improve your quality and cost of new leads.